Trends shaping the future of finance in the GCC
Over the past year, GCC banks have committed to digitization in a way never seen before to counter the effects of a subdued global economy.
That is the key finding of a study commissioned by Avaya and conducted by research firm Davies Hickman Partners.
The study, comprising in-depth interviews with 12 banking executives from across the GCC, found that many of the trends changing the face of regional banking have accelerated as a result of the COVID-19 pandemic, identifying six major trends where GCC banking modernization is progressing at speed.
Download this complementary research report to discover these trends, and Avaya’s view on approaching them.
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