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The State of
Total Experience
Get insights from IDG Communications and see how your organization is performing against this big-picture initiative.

Benchmarking Total Experience

Most organizations have a firm grasp on the tenets of customer experience (CX). But in order for businesses to be truly customer centric, they need to focus on total experience (TX), the intentional interlinking of customer, employee, user, and multiexperience.

In partnership with IDG Communications, our benchmark study explores the relationship between CX and TX and analyzes the performance of nearly 500 enterprise-level companies in 10+ countries.

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How is your
organization doing?

Total Experience:
Greater Than the Sum of Its Parts

When companies intentionally interweave customer, employee, user, and multiexperience, they elevate anything these approaches can achieve on their own—enabling them to deliver exactly what’s needed at every interaction.

A Cohesive Customer Interaction Strategy is Built on TX

It involves strong customer relationships and engaged employees offering stellar digital service. Yet only about half of companies rated themselves as “good” on a cohesive strategy:


Increase convenience and personalization

Social listening

Identify market trends and prospects

Expanded service channels

Wow people at every stage of the journey

Real-time social media engagement

Build awareness and loyalty


Act on customer insights to continuously improve

How do you stack up?

Obstacles on the Road
to Actionable Insights

Total experience requires real-time data that can be analyzed and shared across systems to tell insightful, visual stories. Yet without the right tools, challenges persist.


Communication & Collaboration Tools: The Right Technology Empowers Everyone

A broad communication toolset opens the doors for everyone to communicate in the way that suits their needs, which means more solutions delivered, happier employees, and happier customers.

Graph showing the right technology empowers everyone

Which tools do organizations offer their customers and employees?

TX Isn’t Just Your Tech — It’s Your Vision

TX depends on things like automated tasks, prepopulating fields, and integrated customer context. But it’s important to consider how you’ll apply those capabilities to achieve the outcomes you want.

Avaya OneCloud integrates the employee-customer experience on any device, from any location. You can compose the solution you need or add new capabilities to what you already have, creating something infinitely better for you and your customers.

Lopez Research offers more information on how the employee and customer experiences are interconnected, and what to look for in a total experience technology solution.

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Are your experiences strategic and purposeful? It’s time to create a total experience. For better insights. And better outcomes.

Access All the Assets

Complete this quick form to view the full study from IDG, the Lopez Research white paper, and our analyst webcast.

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